Nexalogy unveiled its latest brand study at Webcom Montréal last week. Webcom was exciting to say the least, one could feel rise of the participative web in the conference halls. For a good summary of the Webcom conference check out Benoit Marcoux’s: blog.
We (Nexalogy and K3) looked at a day in the life of the Red Bull brand on the blogosphere… and found some pretty interesting correlations.
The study was realised with Nexalogy’s Michael Boyle (http://www.mikel.org/) and the head of web K3 media’s consulting group, Alain Lépine.
The study summarized over 550 blogs that mention Red Bull with key words: health, party, sex, performance, sport, work. We actually found a strong correlation between Red Bull’s main active ingredient and depression… of course Red Bull’s sponsorship of sporting events greatly improved its brand presence on the blogosphere.
