This past Wednesday we were really happy to participate once again in Webcom Montreal, which has become Montreal’s most important web marketing conference. It has quickly become a Webcom tradition for Nexalogy Environics to sponsor the VIP Speaker’s Cocktail the night before the event. This event and our sponsorship resonates for us and the work
Measurement Matters
September 30, 2010 – 8:32 pm
This past Tuesday kicked off the 5th season of Toronto’s Third Tuesday events with a day-long conference called Measurement Matters. Host Joe Thornley put together a fantastic lineup including a panel chaired by Terry Fallis in the early afternoon called, “Analysis – more than skin deep – how to find real meaning”. On the panel
Mashable’s accurate crystal ball
August 20, 2010 – 5:06 pm
Today at Mashable, Jim Toobin (who is the president of Ignite Social Media) wrote a fantastic post about the future of our field: Why Social Media Monitoring Tools Are About to Get Smarter. He mentions both cluster analysis and semantic analysis as avenues for future development and accurately describes some of the challenges that go
Piehead’s interview with Claude
June 22, 2010 – 3:31 pm
Yesterday our friends at Piehead (a really great agency in New Hampshire) published a new blog post based on an interview with Claude: The Astronomical Impact of Social Media Analysis. The post was written by Piehead’s marketing intern, Chris Firger, who also happens to be a student at McGill here in Montreal – we’re looking
More on monitoring compared with intelligence
April 5, 2010 – 2:49 pm
Jason Falls wrote an important blog post the other day, Where Social Media Monitoring Services Fail. The one quibble I have with his post – and it’s big enough to deserve its own post here – is that he assumes that the “intelligence” part is something the client has to do themselves. He writes, “…they [monitoring
The difference between monitoring and analysis
April 4, 2010 – 2:48 pm
On Friday, influential social media analyst Jason Falls wrote a provocative blog post on Social Media Explorer called Where Social Media Monitoring Services Fail that really got to the heart of the value we provide our clients at Nexalogy Environics. He wrote that although monitoring services do an adequate job, “…none of them do what you
Michael at Ignite Montréal
March 19, 2010 – 2:45 pm
Earlier in March I was fortunate to be invited to present at Ignite Montréal. I gave a short talk called, “Counting is not analysis; Plus: how I fell in love with the long tail.” which is now online.
Apple’s iPad Launch and Twitter
February 3, 2010 – 2:39 pm
An analysis of the reactions in Twitter to the launch of the Apple iPad.
Announcing… Nexalogy Environics!
January 18, 2010 – 2:39 pm
We’re very pleased to announce that as of today, Exvisu Canada has become Nexalogy Environics. We’ve joined the Environics family of companies, and will be working alongside Environics Communications Inc. and Environics Research Group to continue to strengthen our efforts to define the gold standard in social media analysis and bring this approach to a wider audience. We’re
The International Centre for Business Innovation & Sustainability
September 22, 2009 – 2:33 pm
Ron Nielsen, a long-time, partner, advisor and friend of Nexalogy’s, has just launched a new website for his very interesting new initiative, the International Centre for Business Innovation & Sustainability. ICBIS is all about ensuring that sustainability decisions are made at the core of corporate decisionmaking. As Ron describes it ICBIS is, “a collaborative, learning,
