Yesterday, I had the pleasure of giving my first academic seminar since my days as an astrophysicist, to the GéPS group at HEC. So what is an astrophysicist doing giving a talk to the management and strategy group at a business school?
Well, talking about how blogs are changing the nature of strategic information of course!
Over the two hours of the seminar, I presented our recent PDAC study and the history of our work starting with co-citation analysis, ANT and then co-word analysis and how techniques initially designed to model and explain scientific collaboration are perfectly adaptable for exploring the range of actors in social media and quantifying blog buzz, and how these forms of collective intelligence are key for decision makers today.
In attendance Professors Wendy Reid, David Oliver, Ann Langley, YulBiz’s own Muriel Ide, LVL Studio’s François Bédard and our good friend David McFarlane.
Many thanks to Professor Pamela Sloan for inviting me to speak.
Next week I will be speaking at McGill’s PhD entrepreneur Panel.