At Exvisu we got into the holiday season early this year. During the summer, our friends from Inter Pares called, looking for help with the second edition of their online charitable holiday giving campaign.
They already had a lot of the pieces in place when we started work on the project: Inter Pares is a first-rate organization, and they had engaged an experienced design team (Good Company Communications) and developer (David Berman Communications).
Exvisu’s contribution was to look at the blog conversations about Inter Pares’ program areas and online giving campaigns and give them strategic direction about for this season’s campaign. What motivates people to online charitable giving? What kind of messaging do people respond to?
Without going into all the details, we learned a lot about how to put together a successful online holiday giving campaign – and Inter Pares (and the project team) put it together very nicely: Give Something Big/Emballez-vous.
So if you’re searching for a way to give someone an important gift but aren’t really interested in adding to the consumer frenzy of the holidays, please consider Giving Something Big.